Comcast tests new ad tech to help networks capture binge viewers

(Reuters) - Comcast Corp, the largest U.S. cable operator, is testing new advertising technology that inserts up-to-date commercials into past episodes of TV shows that are available on demand, a development that could help television networks generate additional revenue.

from Reuters: Business News http://feeds.reuters.com/~r/reuters/businessNews/~3/uom-LXAU_1U/story01.htm